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A key skill to develop for creative and innovative thinking is the ability to effectively integrate different, even opposing, point-of-view into a unified, coherent understanding. Compare and contrast the overall messages of the different authors, and reconcile them into your own initial perspective, and then integrate the different “main ideas” of the individual readings into a single narrative that helps you describe innovative and entrepreneurial thinking in business today and in the future. You may decide to focus your discussion on a few or all of the readings, but you should at least briefly touch on all of them.

The modern corporate world is full of dynamism. Companies are facing intense competition from local and foreign rivals due to technological advancements and globalization. Nonetheless, the key challenge in the modern business world entails changing market conditions. As a result, entrepreneurship requires individuals with passion, commitment, determination, as well as the ability to innovate. Some companies are quick to realize the fact above and, subsequently, adapt to the changing landscape to guarantee their future. These are companies that quickly integrate creative and innovative thinking into their decision-making processes. However, there are companies that do not follow the same route thereby causing stagnancy and failure.

The key question is why some companies adopt creative and innovative thinking while others do not. According to Cook (2017), existing directors are to blame for the lack of innovative thinking in most companies’ boardrooms. The existing directors view innovative and creative thinkers as mavericks who stand to ruin business and, hence, must be stopped by any means. However, Amabile & Khaire (2008) opposes the view above by claiming that existing directors offer a stable foundation for companies to embrace creativity and innovativeness without risking failure. In this regard, existing directors gauge the benefits of innovativeness and creativity against the risks when determining whether to embrace new ideas or not. 

However, both authors agree on the fact that the board of directors is entrusted with ensuring that their organizations are guaranteed continuous sustainability at all times. The two authors also agree that the directors play an integral role in managing the degree of risk exposure associated with their firms. On a personal level, it is worth noting every business needs to embrace innovative and creative thinking despite the fact that the future is uncertain. The board of directors has a responsibility to manage and embrace disruptions caused by creative and innovative thinking. 


Amabile, T., & Khaire, M. (2008). Creativity and the role of the leader. Harvard Business Review(Oct. 2008).

Cook, L. (2017, April 3). Why entrepreneurial thinking is needed in Australian boardrooms now more than ever. Dynamic Business.

by EssayRoyal, Dec. 6, 2019, 7:01 p.m.

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