Infomercials often peddle products under the guise of "studies show...". While some of the products are surprisingly good (e.g., FoodSaver, Foreman Grill, Ronco Rotisserie), many of the products are not. Why should you be initially suspicious of any products advertised on these shows, despite the "existence" of data? What factors would help to convince you that the claims might be true?
Consumers should initially be suspicious about some products being advertised in infomercials at first to allow them a chance to search for the actual details of such products. There is a need for consumers to be assured of the quality and safety associated with a given product being advertised before buying and using it. It happens that most of the products that are advertised in infomercials are new in the market hence the consumers might lack prior experience with such products; hence the need to be suspicious at first.
Consumers need to identify the manufacturer of a product being advertised to evaluate their current position in the market and other products they have already introduced in the market. Consumers tend to believe in the quality of new products produced by manufacturers known to have high-quality products in the market. Exaggerated praise for a given product being advertised might indicate some flaws in the product that the manufacturer might be concealing hence the need to investigate such a product. The selling price of a product being advertised should not be too low compared with the price indicated for similar products. An extremely low selling price of a product might suggest that the product is of a lower quality than other competing products. There is a need to determine the audience of a given advert to understand whether it is intended for a particular group or for everyone who comes across the advert. An advert that excludes a certain group of people in the society might indicate that some hidden details should not be revealed. Concealing some attributes of a product is an indication that the quality of the products is doubtable and hence the need to become suspicious when using them.
Ahmad, F. (2016). 07_False and Misleading advertisements-Legal Perspectives.
Doborji, P. K., & Hamed, A. Q. (2016). The Role of Advertisements in Protection of Consumer's Right of Choice. J. Pol. & L., 9, 65.
by EssayRoyal, Dec. 6, 2019, 6:45 p.m.